There may be nothing that makes your marketing team cringe more than when someone on your staff violates the most basic social media etiquette. It isn’t like when you make a slip up in private with one person. When a business violates etiquette, it sometimes becomes the tool of their rapid undoing. It is a social media manager’s nightmare that sometimes just can’t be fixed.
It is easy to forget your manners on social media, and some people may not even judge you for it. However, manners never offend anyone and they are likely to be appreciated by those who benefit from them. Something as simple as taking the time to say words like “please” and “thank you” can make your customers and potential costumers gravitate to you even more, especially when they aren’t seeing those manners in use elsewhere.
Share Tasteful Pictures
Some of the social constraints that used to limit what people shared have been lost on social media. Today, people share pictures and videos of things that are sexually explicit or downright horrifying. Even if someone shares your company’s concern when it comes to animal abuse, they might just “unlike” or “unfollow” you for sharing those videos. At the same time, humans are naturally drawn to images more than they are drawn to text, so it’s a smart choice to include and share images.
Take a Positive Stance
The Internet is full of toxic posts. You can stand out by avoiding that angle. When there is an issue you want to address, but it involves hateful or negative information, flip things around. Instead of complaining about something that a person or entity did, thank those that take an opposing view or actions. You’ll get the same point across, but you will leave your audience with a positive association instead of a negative one.
The reason that social media is so popular is because it gives everyone a chance to have their voice heard, to exist as more than a number. Many people today feel that companies see them as numbers rather than individuals. They appreciate it when you take the time to make it personal. Use their first names whenever possible and don’t be afraid to share your own mistakes within reason. This allows you to acknowledge their individuality, but by sharing some of your own failings and experiences, you give them an opportunity to relate to you.