How AI Chatbots Improve Engagement
Engagement is a hot topic in marketing; it’s often the key to success or failure. Engage your audience and you keep them captivated, tuned in, and paying attention, which naturally leads to more conversions and sales.
Over the past five years, the biggest topic in engagement has been how to make marketing campaigns more human. Consumers want to feel like they’re talking to a friend who understands them; they don’t want to feel like just another number.
But how you achieve that is changing – in fact, it seems the very machines and automation that originally injured the marketing industry may now be its saving grace. In this post, we’ll talk about how AI is improving engagement and how simple algorithms can take you to the next level.
Rapid Lead Response
When leads make contact with your business, either on social media platforms or on your website, your ability to respond quickly is paramount to whether they consider you supportive and attentive. A company who can respond immediately, no matter the time of day or day of the week, is much more likely to be positively reviewed.
Unfortunately, hiring real people to provide that support can be extremely expensive; it just doesn’t make sense for every business. AI chatbots, on the other hand, are much more affordable and have evolved to a level where they can provide entry level support without feeling robot-like.
Sometimes, it’s as simple as having a chatbot probe the customer for what they need, filtering the request down to the right channel. In other cases, chatbots provide helpful answers to basic questions, like order tracking or shipping costs. Customers feel less ignored, even in your busiest moments.
Interactive Content Options
Traditionally, websites provide information in a way that allows consumers to navigate to the information they need. The faster they can find that information, the better they’ll perceive you and your website. But websites are also becoming more complex, and that makes it difficult to serve everyone quickly in the right way.
AI chatbots help to fix that problem when they’re integrated into your website in a way that lets you make content interactive. This includes pop-up messages probing the customer to better direct them to the right page or section as well as support agents that “stand by” at the bottom of the page when they’re ready to place an order or convert. Others respond to searches, present consumers with surveys, or even respond to complaints.
Social Media Interactions
Interactivity on social media profiles also improves engagement; chatbots not only provide automated responses that make sense and feel remarkably human, but effectively collect demographics and analytics, feeding them into a back-end system that makes it much easier for you to structure campaigns around real-time data.
Having that real-time data on hand improves engagement because it allows you to better define and target your audience, but that’s really just the beginning. It also makes your social media presence feel more alive and responsive, even when you can’t be there personally to interact with fans and followers.
Discover how AI chatbots can help you reinvigorate your campaigns and make your content more engaging with help from eBiz WSI. Call now for your digital marketing consultation and take your efforts to the next level.