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Adaptive Search Engine Optimization (ASEO)

SEO Consultant and Ebusiness Solutions

According to VeriSign, over 1 million new website addresses are registered every month – that’s over 40,000 per day! How do consumers find their way through all these sites? The answer is search engines.

You’ve probably heard of Google, Yahoo!, MSN and others. These are the big players in the search engine business and millions use them daily to find everything from stock tips to sports cars. Even if you’ve never thought about search engines before, these statistics illustrate how important it is for your site to be listed in them. But being listed isn’t enough; you also need to achieve a high ranking in the search results to benefit from the considerable amount of traffic they can send to your site.

Have you ever wondered why some sites turn up at the top of a search result while others are buried 10, 20 or 100 pages down? It is because some sites are not search engine friendly. Organic Search Marketing is an effective strategy that results in competitive rankings for your site – leading to increased targeted traffic. Unlike Paid Search Marketing, Organic Search Marketing will help your site be ranked in the search results rather than the paid links section.

Search marketing delivers ongoing ROI

Sure, it is good to get some quick wins and early traffic to your site with Paid Search, but to run and win in the longer race you need strategic, sustained and quality search marketing. WSI Consultants are trained and certified in advanced Search Engine Optimization (SEO) techniques to deliver continued results and ROI on your online marketing expense.

What is it that your business needs to market effectively online and enhance your revenues significantly? Whatever it is you are missing, your WSI Internet Marketing Consultant can help you analyze your business needs and guide you towards an appropriate Search Engine Marketing (SEM) and even Social Media Optimization (SMO) strategy. To help you move your business to the next level, WSI can provide you with a comprehensive mix of SEM tools and techniques. Video Search Engine Optimization (VSEO) is another example of how to attract increased traffic to your site.

7 Steps to Insure SEO Success – AdaptiveSEO™ by WSI

1)Keyword Research 2)Competitive Analysis 3) Website Optimization 4)Address Domain Authority with High Quality Inbound Links 5)Winning Content Strategy 6)Social Media Strategy that address Online Reputation and Process for getting Reviews and handling negative ones7)Measure, Report & Improve over time

You’ve heard Content is King – and it is – if it’s SMART CONTENT

A Recipe for Content Marketing Success

Never before has quality copy been so important. Randomly examine a bunch of sites that you browse regularly. If these are sites that actually encourage you to take the desired actions, they are most definitely good content sites. Mind you, “good” does not necessarily mean “a lot”. What it does mean is “compelling”. A landing page of 250 words can drive more qualified leads and conversions than a 700 words, badly written, long scrolling page of little value. Likewise, a “scanty” page that says very little and does not tell the visitor what to do next or persuade a buying action is of no use either.

As search engines refine their algorithms and place greater importance on useful, meaningful, well written copy that is SEO-friendly, the savvy Internet marketers like those led by WSI Consultants, are winning with words! You can too. Call your WSI Consultant today to find out how your Web copy can be polished up to drive good search results and quality conversions.

Over the years Google and other search engines have invested billions of dollars to enhance the user experience ensuring that people find relevant information during their searches. You cannot afford to get Search Engine Optimization (SEO) wrong as it can easily have an exponentially negative impact on your business. If a digital agency promises your company first page Google rankings in a few weeks – our advice is to ‘run’ and fast. With Google updating their search algorithm roughly 500-600 times per year; agencies will not outsmart or ‘beat’ the algorithm. If Google suspects you’re trying to ‘cheat’ the system, your punishment could be digital death – like Al Capone, they will make you disappear..

Over the years Google and other search engines have invested billions of dollars to enhance the user experience ensuring that people find the most relevant answers to their questions.

To help our client’s future-proof their businesses and maximize online Return on Investment (ROI), we have worked with our global partners to develop an SEO methodology that aligns with Google’s recommended best practices. We call this new methodology AdaptiveSEO™ and as its name suggests, it is designed to adapt to the evolving and sometimes unexpected changes in search algorithms. This eliminates any potential risks and penalties for using bad SEO tactics.
AdaptiveSEO™ is an intelligent way to ensure your business is always found on the Internet without the inherent downside risks from algorithm changes.

Get in touch and learn how WSI can help your business.